|
WHO THEY ARE:
Attendee Purchase Power
55% - Decision maker
35% - Decision influencer
10% - Recommend product
Attendee Titles
13% - CXO level
40% - VP, Director level
47% - Senior manager
Annual Revenue*
of attendee organizations
51% - More than $1 billion
12% - $400 million to $1 billion
17% - $100 million to $400 million
20% - Less than $100 million
WHAT THEY DO:
Industry Profile
20% - Banking and financial services
19% - Computer equipment and communications
7% - Chemical, energy, utilities
16% - Government and education
12% - Other
16% - Advertising, PR/marketing, professional services, retail and wholesale
10% - Pharmaceutical and healthcare
WHAT THEY SPEND:
Annual IT Spending*
of attendee organizations
10% - More than $500 million
13% - $100 million to $500 million
10% - $50 million to $100 million
34% - $10 million to $50 million
33% - Less than $10 million |
WHAT THEY BUY:
Annual Spending*
Computers
71% - More than $250,000
15% $100,000 to $250,000
10% - $25,000 to $100,000
4% - Up to $25,000
Software
62% - More than $250,000
17% - $100,000 to $250,000
15% - $25,000 to $100,000
6% - Up to $25,000
Applications Development
71% - More than $250,000
12% - $100,000 to $250,000
10% - $25,000 to $100,000
7% - Up to $25,000
Outside Advisory/Consulting Services
57% - More than $250,000
17% - $100,000 to $250,000
17% - $25,000 to $100,000
9% - Up to $25,000
Communications and/or Networking
63% - More than $250,000
16% - $100,000 to $250,000
13% - $25,000 to $100,000
8% - Up to $25,000
Peripherals
50% - More than $250,000
19% - $100,000 to $250,000
20% - $25,000 to $100,000
11% - Up to $25,000
|
