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"ITxpo Marketplaces" are self-contained areas on the show floor designed to aggregate solution providers in a specific market. Based on your feedback, we’ve launched several Marketplaces at this year’s ITxpo, built around hot topics that include Client Relationship Management (CRM), Enterprise Systems Management (ESM) and Application Integration and Middleware (AIM). ITxpo Marketplaces are designed to maximize the valuable buyer/seller transactions that characterize a marketplace, and to offer a forum for information sharing and dialogue right on the show floor.
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Marketplace Drivers are IT companies that Gartner has identified as vendors that affect the competitive balance of that particular market. Each Marketplace Driver has heightened competition in its market through technology advancements, innovative architecture, creative application solutions, vertical market strength, sales and marketing prowess, financial strength or some other aspect of their business model that causes other vendors to react. Gartner has selected these Marketplace Drivers for Symposium/ITxpo because we expect these companies to have an impact on these marketplaces in the coming year.
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