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Gartner ITxpo Booth Draws Crowds
Thursday, 14 November 2002
The noisiest corner of ITxpo and the fulcrum of the 10th annual Australian Symposium, has undoubtedly been the Gartner marketing stand. With presentations booming from its adjacent marketing theater during breaks between analyst presentations, the Gartner stand has attracted a lot of attention.
“We have been delighted with the response from delegates,” said Asia/Pacific Marketing vice president Peter Wilson. “This has been our most effective branding effort at Symposium.”
The small, open theater drew an average audiences of 30 people at each presentation from Gartner staff covering consulting methodologies, measurement and diagnostic tools and how to get the most from gartner.com.
The 50-square-meter stand – the biggest Gartner has ever built for an Australian Symposium – was constantly full of delegates and Gartner staff. Mr. Wilson said he had heard that a number of deals had been signed on the stand, not an uncommon experience for all the 70 vendors who took part in this year’s ITxpo.
Gartner’s group vice president of sales, Peter Sampson, said that he had heard that other companies had received great feedback from their own stands. “There has been a great buzz around the event this year,” Mr. Sampson said. “We have all seen very high-quality senior executives who have come to Symposium for the first time. It has been a real eye-opener for them.
Mark Hollands Gartner Staff
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