Symposium ITxpo 2002 - Sydney, gartner.com
Symposium ITxpo 2002 - Sydney,
 
Symposium ITxpo 2002 - Sydney,


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Florence, Italy
10-12 March 2003
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23-27 March 2003
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19-24 October 2003

Past Symposium/ITxpo
Sydney, Australia
12-15 November 2002
Cannes, France
4-7 November 2002
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23-25 October 2002
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6-11 October 2002
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4-7 August 2002
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29 April - 2 May 2002
Florence, Italy
8-10 April 2002







Gartner Marketing Booth


Gartner ITxpo Booth Draws Crowds
Thursday, 14 November 2002

The noisiest corner of ITxpo and the fulcrum of the 10th annual Australian Symposium, has undoubtedly been the Gartner marketing stand. With presentations booming from its adjacent marketing theater during breaks between analyst presentations, the Gartner stand has attracted a lot of attention.

“We have been delighted with the response from delegates,” said Asia/Pacific Marketing vice president Peter Wilson. “This has been our most effective branding effort at Symposium.”

The small, open theater drew an average audiences of 30 people at each presentation from Gartner staff covering consulting methodologies, measurement and diagnostic tools and how to get the most from gartner.com.

The 50-square-meter stand – the biggest Gartner has ever built for an Australian Symposium – was constantly full of delegates and Gartner staff. Mr. Wilson said he had heard that a number of deals had been signed on the stand, not an uncommon experience for all the 70 vendors who took part in this year’s ITxpo.

Gartner’s group vice president of sales, Peter Sampson, said that he had heard that other companies had received great feedback from their own stands. “There has been a great buzz around the event this year,” Mr. Sampson said. “We have all seen very high-quality senior executives who have come to Symposium for the first time. It has been a real eye-opener for them.

Mark Hollands
Gartner Staff





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Gartner ITxpo Booth Draws Crowds





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