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 Frank de Bruijn, director, Gartner Consulting |

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 Free Consulting Workshops a Big Draw at Cannes Symposium
Friday, 7 March 2003
More than 30 companies will take advantage of three new Consulting workshops featured at the Gartner Symposium/ITxpo 2003 in Florence, Italy, during the week of 10 March. The issues of the three workshops are:
IT Optimization
Business Value of IT
Strategic Sourcing
The workshops, which were inaugurated at Symposium in Cannes, France, last autumn, are designed for senior staff, CIOs and board-level executives. They are exclusive to each company that has registered for them up in advance. Up to 10 people from a company can attend a workshop, but the group must register in advance and indicate what issues are to be addressed.
During the two-hour sessions, a team of consultants poses a series of questions to clarify the particular client's situation. These are mostly open-ended questions allowing for immediate discussion.
"On the spot interaction" is how Frank de Bruijn describes it. A director with Gartner Consulting based in the Netherlands, de Bruijn says, "We don't spend too much time preaching." The general structure is to get a clear understanding, as quickly as possible, of how the client does things. The Consulting specialists then explain how Gartner would address the challenge, revealing something of Gartner's methodology in doing so.
Clients get immediate feedback from the sessions. But for those taking part in IT Optimization, the open nature of the questions and the variety of answers means that it makes sense to spend more time in analysis, so a written report is usually made available within a couple of weeks following Symposium.
Because both parties get a free introduction to each other's situation and abilities, the workshops often lead on to a longer relationship between clients and Gartner Consulting.
Jonathan Green-Armytage
Gartner Staff
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